You Might Think It’s The One - But It’s Not

Even though your business is thriving, there’s a chance you’re making the exact same mistake that I once made.

Fix it in time, and it will save you from some horrible headaches, and a ton of money.

It took me several failures to figure out what I was doing wrong.

The first time was about 9 years ago.

Started investing a bunch of money in the stock market, and it was going great.

I managed to hit some bullseyes.

I was flying high like Jordan Belfort in The Wolf of Wall Street.

Then ONE day…

I checked my portfolio ‘which was not that big’ aaaaaand, 47% of my money was gone.

Holy shit what happened.

Now, I was taught never to panic, so I left it alone another day.

Next day I was down 69%.

SELL SELL SELL…

Is exactly what I did, now I was broke and close to living in a box on the street.

‘The worst number in any business’

Second failure I went into real estate.

Threw all my money into ONE apartment, rented it out and got some passive income.

AWESOME…

Until…

The tenant said BYEEEE and moved out.

Struggled to get a new one, so now I was losing money instead of making money.

Do you see the common factor here, I was relying on ONE thing.

ONE stock, ONE apartment, ONE income.

If you run a business and you have:

ONE key staff person

ONE source of leads

ONE big client

Or only run your ads on facebook, you will eventually end up in the same scenario.

Because when that ONE person decides to leave, gets sick or dies.

Or you lose that big client, you lose everything.

Don’t bet all your money on one horse, because all it takes is one little mouse to scare that horse so much that it stumbles over its hooves and throws you right into the bushes.

‘You need to make your business hard to kill’

Let's use marketing as an example.

Once you get your ad working on meta, great.

Let’s look at Youtube.

And Google.

And offline.

And direct mail.

And cold email.

And autoresponder marketing.

And affiliate marketing.

And referral marketing.

This is why the number ‘One’ is the worst number, not only in marketing but in any business.

It’s extremely important to spread your ads and your investments everywhere you can think of.

The dumbest thing you can do is to put all your money into ONE company, depending on ONE ad, ONE person, ONE client.

Sooner or later that ‘one’ goes to ‘zero’ and everything crumbles.

Talk soon,

Martin

P.S. Want to know exactly how I would make sure that your business stays alive, get in touch by filling out this form FREE MARKETING ANALASYS (maonlinemarketing.com)