Why 95% of Ads Don't Work
The worst thing you can do, is to do like 95% of businesses.
Because that's the reason why your ads don’t perform, let me give you an example.
The concert problem
Imagine you're at a concert. There's people everywhere, it’s crowded, noisy, chaotic.
And you just HAD to get my attention.
How would you do that?
You could start asking around, one by one if they had seen me, but with thousands of people, that’s not very practical.
Throw a beer in the air, hoping it would hit me and I would spot you.
But that would probably piss a lot of people off, it might even get you punched in the face.
So the best way to get my attention?
Shout my name.
Makes perfect sense.
But what does that have to do with fixing your ads.
Bleeding Necks
When I go over marketing examples, I see this problem all the time.
Which is a shame, because the work that people put into it, turns out to be very solid once in a while, but still doesn't perform like they want to.
In the marketing business we call this a ‘bleeding neck’ problem.
Something you want to solve right away.
An itch you want to scratch ASAP.
Becoming the top 5%
If you want your ads, articles, video clip, or phone script to beat 95% of competitors, then you need to start doing this.
You need to lure people in with a hook so strong that they can’t hold temptation to click that link.
Because if the hook is weak, the customer will keep scrolling.
So how do you do this
Let me tell you.
The worst thing you can do, is to make it about you and only you.
Because…
I’m sorry to tell you, that nobody cares about you, or me, or anybody else for that matter.
People only care about themselves.
WIIFM (What’s In It For Me)
That is why the start of your ads are the most important.
Catch them with the hook, or lose them instantly.
The greatest headline
A solid headline attracts the right people, the headline is one of the most powerful tools you have.
It takes a split second for a person to make a decision, that decision is based on how enticing your headline is.
So next time you are wondering why your ads are not performing like you were hoping, think about this…
Does it pass the ‘WIIFM?’ test.
Does it step into the thoughts that are already going on in a customer's mind?
Put yourself in the shoes of the people you want to reach, and you will become among the 5%.
If you want us to take a look at your marketing, don’t hesitate to get in touch by filling out the form at this link FREE MARKETING ANALASYS (maonlinemarketing.com)
Talk soon
Martin
