One Step That Will Send Your Profits To Mars Faster Than Elon's Rockets.

Few things are as annoying as throwing money into a black hole, I would argue that it’s even stupid.

But this is basically what you’re doing if you’re spending money on ads without a lead funnel.

“Are Your Ads Like This?”

This is what most ads look like in general. You sell a service, people have to call or text to book or buy, this is called a 1-step lead generation.

Which is fine, it works, but in terms of ROI (return on investment) there’s an even better option, and that is to add one more step so it becomes a 2-step lead generation.

“Biggest Bang For The Buck”

What comes to mind when you think about what people want the most.

Free stuff… exactly

I don’t mean you’ll be giving away thousands of dollars worth of products and services just to get a client or customer.

What I mean is that you’ll create a bate in the form of an ebook, free quote, free guide, free analysis and so forth.

You’ll be getting fewer clicks but that’s only positive, because every click is costing you money and not necessarily converting into sales.

By following the 2-step lead generation strategy you’ll be catching people that’s actually interested in buying from you, and not just the people trying to kill time by scrolling through Facebook.

This way of marketing works great especially for businesses like yours.

“How Exactly Does It Work?"

Imagine this:

Let’s take the carpenter as an example.

You want more clients that are looking to get a new deck.

Instead of just posting an ad with a photo of a deck and some text saying

“call now to hire me for your next deck project.”

Offer a free guide explaining what materials to choose, and what to look for when building a deck, maybe include a blueprint that people can use if they want to build it on their own.

Actually provide them with useful stuff.

“Who doesn’t want this?” It's free and it’s awesome.

That’s the first step in a 2-step lead generation, and that step gives you all the information you need to retarget them. (Name - Email - phone number) and you know they’re interested, so now all you have to do is keep sending them valuable information until they book you for their next project.

Which leads us to the next step in the funnel… them taking action by reaching out to you.

Once you’ve got them on the phone and they have gone through the steps, you can rest assured that they’re ready to be converted into a client.

You see with this strategy you’ll get the perfect customer who now has a deeper connection with you, instead of the guy who just clicked on your ad and did nothing but waste your money.

Ideally you want to build a client list where you can send valuable information to, a list of people that trust you and your business, these are people that are more likely to buy from you again, and again, and again, and again.

Talk soon,

Martin.

P.S. If you want me to help you with your marketing, don’t hesitate to get in touch with me by filling out this form.