How to Beat Your Competitors Without Being Cheaper

Are you frustrated from trying to keep up with your competitors, because everybody constantly sells on price, with 40, 50 or even 75% discounts.

If you did that, you would barely break even, or it might cost you money to give such a discount.

That’s why you should never sell on price.

Selling on price might get you more turnover, but it's not getting you more money.

Selling something for 5 dollars when you need 10 dollars to make a decent living out of it is not the best business idea.

For example:

You’re in the shoe business, let's say you’re buying shoes for 25 dollars a pair, so you need to sell them for 75 dollars, preferably 100 dollars just to make a decent living, due to taxes - rent and aaaaall the other expenses that comes with running a business.

So if you would have to sell for 50 dollars to keep up with competitors, you’re kind of screwed.

Do what your competitors are to scared to do

I did like so many others for ages, selling in bulk just to be able to get food on the table.

Until I figured out what to do instead.

‘Start thinking more service minded than sales margin’

Have you ever bought something online, let's say a baby chair for the car.

You find the exact same thair in two different sites, but 30 dollars cheaper in one of them.

You go with the cheaper, and it turns out it’s not how you expected, so you want to return it.

But…

Their customer service sucks, and now you spend valuable time trying to find a phone number or an e-mail, and when you finally do, no one answers.

Days go by and you get more frustrated because you already ordered another chair, so now you might be stuck with two..

In fact, I fell into that trap the other day.

The only difference is that we have two cars, so we ended up with four chairs.

All that trouble wasn’t worth the 30 dollars, knowing that the more expensive site runs smoothly with everything.

Give your customer a guarantee

Many years ago, McDonalds was giving a guarantee, that if you didn’t get your food within 5 minutes, you would get your meal for free.

By giving a guarantee you will stand out from most of your competitors, the guarantee shows credibility, it shows that you are serious and customer orientated.

And that you are confident within your business.

If you want us to take a look at your marketing, fill out the form at this link FREE MARKETING ANALASYS (maonlinemarketing.com) and we will give you a free analysis.

Talk soon

Martin