8 Proven Ways That Will Increase Sales Today
If there’s ONE thing that needs to stand out on your website, it’s Call To Action (CTA).
If the CTA sucks, you’re looking at a lifetime of being poor. CTA is what get’s people opting in, therefore it’s the most important thing on your website.
“Still unsure how call to action actually works?”
Let me explain… it should be part of your website, advertisement, email newsletter or content.
It’s meant to encourage people to take action on whatever you’re trying to sell, whether it’s a product, service or a free guide.
Usually it’s in the form of a button or a link, with some very commanding words, because it really does matter what words you choose.
Let’s dig deeper into how you create a strong CTA with 8 necessary steps.
“Making The CTA Look Like A Button Increases Clicks By 44,7%”
It’s pure psychology that makes us feel the urge to click on something, if it looks like a button, rather than a spider.
But don’t just put any button with random text in it.
Saying “Sign Up” is boring, use a catchphrase instead, e.g. “Yes, Give Me That!.”
“Make It Visible”
By visible I don’t mean floating around all over your website, getting in the way of everything else.
I mean, it should be easy to find and easy to see.
“Design Is Just As Important”
The CTA button needs to look good, choose a nice font, a color that doesn’t fade into the background so you won’t see it, and round edges.
Make it stand out.
“Give Them A Reason To opt In”
There should be a benefit for the reader to press CTA, make them feel you’re helping them out, and actually provide them with a great product or service.
”Don’t Bullshit People”
Be straightforward, no confusion in why they should download your free guide, make sure they think “this could really benefit me”
“There’s No, One Fits It All”
Tailor your CTA to what you offer. If you’re an E-Commerce, your CTA should say “BUY NOW”.
Trying to get people to subscribe to your newsletter? Then “READ NOW” works better than “SIGN UP”
“Hurry Up Before It’s To Late”
Implement FOMO (Fear Of Missing Out) into your CTA. If there’s a sense of urgency it’s more likely the reader will press that button.
“1-2-3 BUY”
Use numbers when necessary, if you’re selling a product with a discount, your CTA should be “$400 OFF NOW”. People tend to be more willing to buy from you if there’s numbers instead of saying “half price”
Talk soon,
Martin.
P.S. If you’re curious to know how I would implement CTA in your business, or if you need any help with marketing. Feel free to get in touch by filling out this form FREE MARKETING ANALYSIS
