44X The Return On Investment With An Endless List Of Customers.

Is this you? - “I’m going to make a great ad for my business, and then I’m going to target everyone in the whole world, I’ll be so rich from all the people I reach.”

If it is, I don’t blame you.

Majority of people think like this, I used to think like this too.

Let’s say you own a vegan meal prep company. You decide to run an ad for your service.

You throw your ad in every direction at 100.000 people.

Given that about 1,5% of the population is vegan, (gay) you only reach approximately 1500 people, and half of them are so malnourished that they won’t have power to watch your ad.

Aaaaaanyway...

“Get Ahead Of The Game With A Lead Magnet”

A lead magnet helps you focus on the 1500 that actually showed interest.

And if you want to show your ad 10 times to people, which is a good idea, because no one buys the first time they see it.

That’s going to be 1 million views if you don’t use a lead magnet.

If you do use a lead magnet you’re down to 15.000 views.

You just saved 98,5% on ad spend!

And now you can retarget them, over and over again.

HUUUUGE OPPORTUNITY.

You use a lead magnet to lure people in with something free but also provide great value.

Like a free e-book, webinar, video guide, free analysis etc.

It shows that you know what you’re doing, that you’re not incompetent, which gives credibility.

“Build A Relationship With Your Perfect Customer”

If you want to make a lead magnet for the vegan meal company, it could go something like this:

• Headline: Do You Want To Save The Planet

• Copy: Changing your diet to vegan is not only good for your health, it's also great for the planet. It’s hard to come up with delicious meals without meat, that’s why we’ve done it for you.

• CTA: Subscribe to our newsletter and we will send you daily recipes for free.

This ad speaks directly to your perfect customer, it solves their problem.

Next step is to add a P.S. to the bottom of every recipe you send them.

Eg: “P.S. If you like these recipes, you’ll love our prepped meals delivered to your doorstep, fill out this form and order today.”

Then you send them to a landing page where they can fill out a form.

Landing pages have higher conversion rates among people who sign up.

You know why?

Because it’s easy, there’s no room for thinking, only action.

Talk soon,

Martin.

P.S. If you need any help setting up your lead magnet, I’ll be more than happy to help you out. Fill out the form and let's get started.